Imagine a world where production has no negative impact on the planet – no emissions, no greenhouse gasses, and no worries about long-term effects like life-threatening diseases. At Roho, we are committed to creating a positive impact with every product, championing sustainability, and protecting the planet from the negative impact of modern-day production.
Why Sustainability?
The COVID-19 pandemic led many to rethink their lifestyles, including their fashion choices. Fast fashion according to the Climate School of Columbia especially has a large negative environmental impact on the planet. As if that is not enough, fashion is here to stay and that means more emissions, and more negative exposure to the planet if the production processes and systems are not checked, regulated, or taken into account by manufacturers.
Fashion production triggers many aspects of the environment such as water for production, air through the emission of gasses from factory production, and also the soil through the waste that is disposed of on the ground after production.
According to the Center For Biological Biodiversity, The fast fashion industry is responsible for a whopping 10% of global carbon dioxide emissions as waste occurs at every stage of the garment manufacturing process, harming wildlife, degrading land, and polluting soil and water.
With the number of new garments made every year, without intervention, the continuous production of new garments could lead to irreversible environmental damage. Climate patterns are already disrupted, affecting food production and livelihoods, even in tropical countries where weather changes have become inconsistent.
Choose Eco-Friendly Apparel
We care about sustainability, but that is not all! Our commitment to sustainability goes beyond tree adoption. We have planted Roho forest to contribute to the cause of reducing carbon offset. In addition, Roho tees are produced locally right from sourcing materials to production. We do this in a bid to minimise environmental impact but also provide sources of employment for the locals.
The Roho Tee is Your Eco-Friendly Alternative!
The Roho tee is crafted from carefully sourced premium 29-staple yarn, made from rain-fed cotton hand-picked by locals in Uganda. Your purchase is not just a tee. Behind every Roho tee is a tree for adoption and a contribution to the bigger picture of a positive impact on the planet. When you buy a tee, you adopt a tree from Roho forest dedicated to promoting sustainability through carbon offset. Roho Forest aims to help reduce the carbon footprint of the production process.
By choosing the Roho tee, you’re supporting a brand dedicated to environmental sustainability. Each purchase supports sustainability efforts because behind every Roho tee is a tree for adoption in Roho Forest, dedicated to promoting carbon offset and reducing the carbon footprint of the production process. You are making a stylish but eco-friendly choice that contributes to a healthier planet.
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